近日，乒乓球通顺员樊振东亮相上海车展品牌活动。樊振东身着白色西装闪亮登场，并在品牌新品发布会上致辞。

在 2025 上海车展媒体日，乒乓球奥运冠军樊振东以凯迪拉克品牌代言东说念主身份惊喜现身，为车展增添别样风姿。身着白色西装的樊振东乘坐凯迪拉克 LYRIQ-V 闪亮登场，品牌方全心盘算的出场才能，如商场营销部长躬行拉开镀金车门，制造透彻悬念，蓦的焚烧现场腻烦。樊振东现场致辞，共享感受，还体验新车、与粉丝情绪互动，展现出赛场外的亲和力与前卫感。从营业角度看，这次蛊惑兴味要紧。巴黎奥运会后，樊振东影响力和盛名度飙升，营业价值情随事迁。他健康阳光、拼搏超越的形象与凯迪拉克 “胆识、作风、立异” 的品牌目的高度契合。其微博超话近千万的粉丝基数，重叠奥运冠军的国民理会度，能为品牌诱骗多半年青消费群体。据第三方监测机构数据，活动时间凯迪拉克展台客流量较客岁同期擢升 65%，潜在客户留资量增长 81%，告捷已毕品牌曝光与商场拓展。在体育明星营业化趋势下，这次跨界是典型范例。它破裂传统代言样式，取舍场景化植入战略，建树智能座舱体验区让樊振东演示车载智能系统掌握，将明星效应障碍为产物理会，为汽车行业数字营销提供新想路，也为体育明星与营业品牌蛊惑诱导新标的。网友们对此也情绪满满。现场粉丝沸腾不已，早早等候，将展台围得水泄欠亨，还有粉丝消耗千元购买入场证实。“中国之壁” 等应援标语此伏彼起，粉丝情绪上涨。酬酢媒体上，话题热度飙升，干系话题阅读量 3 小时内破裂 1.2 亿次。网友纷纷齰舌樊振东帅气、有亲和力，“东哥粗率站齐是 C 位”“垂死齐是可人的” 等驳倒频出；也有网友对他暂别赛场暗示暖和，期待他追忆赛场再创佳绩，“东哥赛场见” 呼声颇高。总之，樊振东亮相上海车展，是体育与营业的告捷碰撞，不仅为品牌带来热度与效益，也让各人看到体育明星的多元魔力，在知足粉丝期待的同期，为行业蛊惑提供鉴戒，改日发展值得期待。

樊振东暗示这是他第一次进入车展，嗅觉到了外面的腻烦很犀利。

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